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August 26, 2013

Using BDSM and Fetish to Sell Products (NSFW)

One of the complaints I hear occasionally is that aspects of the BDSM, leather and kink scene are being co-opted by outsiders and the culture generally. The video below is a prime example of taking BDSM and fetish imagery and using it to sell a product, in this case men’s underwear.

Personally, I like the video advertisement. I have no problem with it. In many ways it’s rather brilliant and I found it rather sexy.

I believe that virtually all aspects of cultures and subcultures eventually get co-opted in some way. Music, fashion, literature, movies, language and even schools of thought co-opt and poach from elsewhere to morph the various elements into something new or to use it for purposes other than originally intended.

So what are your thoughts? Do you think the video does a disservice to the kink scene in some way? If so, how? I’m anxious to hear people’s thoughts about this.

Lights Out from QuinnCJaxon on Vimeo.

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